Introduction
As part of my Digital Marketing course, I built this website to apply the concepts and tools I am learning in class to real-world contexts. Throughout the semester, I will connect this site with key digital tools, such as Google Analytics 4 (GA4), Google Search Console (GSC), and email automation, and use them to understand how online content performs and how users interact with a website.
In this course, I am learning the foundational skills of digital marketing: search engine optimization (SEO), content marketing, social media strategy, and analytics. I am also practicing how to use AI tools for content creation, keyword research, image generation, and data-driven decision-making. The goal is not only to understand digital marketing in theory but to apply it in a practical and measurable way.
To make the learning meaningful, I selected two companies that I am personally interested in. Throughout the semester, I will create content and analyses related to these companies. This project allows me to demonstrate my skills, contribute insights that may be useful for the companies.
Mission
Operation Odyssey is a collaborative space exploration initiative dedicated to expanding humanity’s understanding of the unknown. Our mission is to unite nations, scientists, engineers, and innovators across the globe to advance space technology, scientific discovery, and shared knowledge for the betterment of humankind.
Through international cooperation and open research, Operation Odyssey seeks to explore deep space, study the cosmic phenomena, and develop technologies that push beyond our current limitations. By working together rather than in isolation, we aim to reduce barriers between nations and encourage peaceful, knowledge-driven exploration of the universe.
At its core, Operation Odyssey believes that space exploration should benefit all people. Discoveries made through this project are intended to support scientific progress, inspire future generations, and contribute to advancements in technology, sustainability, and global understanding.
Our mission is not only to explore space, but to expand human potential by solving the unknown today to build a better tomorrow.
Schedule
This website will publish blog posts according to schedule below. The placeholder names ‘Company A’ and ‘Company B’ will be updated with the actual company named by February 2nd.
2/2: Customer Persona for Reese’s.
2/2: Customer Persona for Alani Nu.
3/9: Content creation with AI for Reese’s: Customer persona, Search Engine Optimization (SEO), Content creation, Image creation.
3/30: Content creation with AI for Alani Nu: Customer persona, Search Engine Optimization (SEO), Content creation, Image creation.
4/6: Review analysis for Reese’s.
4/13: Review analysis for Alani Nu.
4/20: Web analysis.
5/4: Final report.